Ann Adams and Liz Brensinger of Green Heron Tools wanted to find and sell gardening tools for women – and not just ones that had been given a touch of pink to feminize the look of them.
Just one problem… they couldn’t find any tools specifically made for women.
So they set about to study what would be needed, got a research grant, and designed a hybrid shovel-spade that took into account the differences in how women use the tools, their strengths and weaknesses, and -presto- a new line of tools for women was created.
Creating change is often driven by a need. Remember that the mother of invention, is necessity.
Embracing change can also be driven by need. For example, I will gratefully embrace a shovel that enables me to work the way my body is designed to work and save my shoulders and lower back from the excruciating results of my gardening efforts.
Figuring out what need is being addressed by a change is part of learning to absorb that change and move on, in life as well as in business.
Creating change is the entrepreneur’s (and artist’s) greatest tool… find a need and fill it, or find a new way of looking at something – both work to build a stronger, better business and grow the potential client base.
Go out and make some changes!
Tagged: business, Consulting, Green Heron, management, Organizational Change, Shopping, Shovel, tools
